LISA BANKSTON
PR, BRANDING, PERFORMANCE, AND GROWTH STRATEGIES
ABOUT
ABOUT ME
I am an award winning global strategist and digital marketing leader of high growth companies, eCommerce start-ups, new business ventures, and organizations in need of marketing turn-around and change management. With a unique combination of marketing, finance, technology and analytics skills, I've been recognized for success in building brands, monetizing online audiences, revenue generation, lead acquisition and customer loyalty.
​
​
​
​
ACHIEVEMENTS
My leadership experience is highlighted by a number of corporate and industry firsts including launching an eCommerce business, national advertising campaigns and a social shopping community in support of a joint venture between a top magazine publisher and a major retailer and overseeing launching and management of the first responsive designed websites on WordPress (28) for the largest hospitality management company in Hawaii. My work covers digital advertising in the US, UK, South America, Asia, Australia, and Africa.
​
WHAT I DO
Media Planning, Online Marketing, PPC Marketing, Social Media, Affiliate Marketing, SEO, Mobile Marketing, Emerging Marketing Technologies, Product Management, Brand Management, A/B Testing, Data List Management, E-mail Marketing, Incentives, Loyalty. Client Services, Gaming Development, Accounting and Financial Planning. Industry Specialities include Apparel, Food & Gifting, Pharmaceutical, Telecom, Gaming, Technology, CPG, Retail, Financial Services, Government, Education, Travel & Hospitality, Bridal/Wedding
​
PORTFOLIO
A Small Sample of My Projects
 Digital Strategy and Optimization |  Digital Strategy and Optimization, Social Media, Art Direction |  Digital Strategy and Optimization |
|---|---|---|
 Marketing Strategy, Marketing Advisor, Guerilla Marketing, Analytics, Art Direction |  Marketing Advisor |  Paid Media Strategy, Holiday Media Optimization, Marketing Advisor |
 Lebkuchen Retailer - Marketing Strategy, Design, SEO, Paid Media Management, Web Analytics |  ABM Strategy, Budget Forecasts, Web Analytics |  Marketing Strategy, Design, Demand Generation, Web Analytics |
 Luxury Fountain Designer - Marketing Strategy, Paid Media Design and Art Direction |  ABM Marketing Strategy, Demand Generation, Art Direction, Paid Media Management, Web Analytics Architecture |  Sh!tshow and Grat!tude Wines - Brand Style Guide, Art Direction, Merchandising, Paid Media, SEO, Social Media, Email Strategy, Web Analytics |
 Monthly Newsletter |  Social Media Welcome Email |  Local Kamaaina Welcome Email |
 Aqua Hotel and Resorts Welcome Email |  Initial Sign-up Welcome Email |  Monogram Collection Welcome Email |
 Lite Hotels Welcome Email |  Gift Charming Contest Banner and Email Marketing |  Halloween Contest |
 Spring Scavenger Hunt |  Pin it to Win It Holiday Contest |  Holiday Giveaway |
 Parkshore Waikiki Weekly Contest |  Parkshore Waikiki Weekly Contest |  Gift Charming Valentine's Giveaway |
 Holiday Giveaway Contest Landing Page Art Direction |  Show Us Your Shaka Campaign |  Banner Images |
 Website Redesign |  Aqua Hospitality Travel Agent Website Design Project |  Monopoly Brand Video Slot Machine Line Design and Launches |
 Fire TV and Fire TV Stick Marketing |  Gifting Grace Website Design |  Brazil, Kenya, and Cambodia Desktop and Mobile Landing Page Optimization and Marketing |
 Prom Rep Social Campaign and Advertising |  Responsive Design Website |  Monogram Collection Website Design and Promotional Advertising |
 Lite Hotels website design and promotional advertising |  Re-branding and responsive website portal hotel booking site design |  Website design, build and launch |